England Touring Campaign - 45.000 websvists
To create a campaign that will encourage people to choose England as their destination of choice for a touring holiday and will make them want to visit again and again.
The generate 45.000 websvists to the campaign websites by online ScreenAds. To drive the order of 30.000 ex. brochures. And to capture 20.000 opt-in addresses.
The campaign is aimed at couples, pre and post family interested in exploring and discovering a destination using a car mainly in high season; and seniors touring around with a car and caravan for 2 weeks or more in spring and summer. The campaign aims to establish England as the premier touring destination showcasing England’s unique selling points through its countryside villages, pubs, seaside towns, gardens, rural landscapes, castles and quintessentially English events. In addition it will be an opportunity to showcase some of the more surprising landmarks that aren’t typically English.