Al Jawhara City

About

Jac

Sector       Real Estate

Service     Brand Development

Country    Qatar

Client       Al Jawhara City

Al Jawhara City Background

Al Jawhara City is a 320 million dollars development; an emerging urban project hosting an integrated 5 star residential and medical dynamic complex. Its strategic location in Qatar is positioned to take advantage of broader regional growth.

Challenge

Trime Media was commissioned by KHCB to create a complete brand identity and recognizable brand mark to illustrate the strength and vision of Al Jawhara City project. The project has an opportunity to become a leading healthcare landmark within GCC, considering its uniqueness and specialized facilities. The developer challenge is to promote the project to high HNIs, build awareness about the project potentials, attract media attention and link the project to the concept of healthy lifestyle.

Execution

Trime team focused on turning Al Jawhara City from a location into a destination by conducting a marketing strategy while aligning both Brand and Business objectives. Trime Media developed the city’s brand identity, look and feel, and communication style aiming to help the developers to convey their message to investors through all collaterals strongly and clearly utilizing the created identity’s strength. The visual and verbal brand expressions created to support Al Jawhara City’s identity, revealing the spectacular jewel with the reflection of peaceful colors created to match the promising lifestyle within the city” Oasis of Life”. A Sales Package was created and consisted of two documents (PROFILE and KEY FEATURES DOCUMENT) in which all major details were included to serve the need of providing investors with essential information about the development such as: mission, vision, USP, location, plot and investment information.