Service Brand Development
Client Al Saad Power Projects
Al Saad Power Projects Background
Al Saad Power Projects SPC is a Grade 1 Major Electrical Contracting Company, operating in Bahrain since June 2006. The company provides services in key operating areas of Electrical Infrastructure Development, including a speciality for installation of LV & HV XLPE cables, jointing/termination, testing and commissioning projects.
For a long time, the company has been using their old and outdated logo that no longer fits in our current times. Trime was tasked to revitalize the existing brand to meet current market requirements and trends. The new logo had to maintain the essence of APP’s business but with an additional modern touch. Furthermore, the new brand required to be communicated to its target audience and employees through offline and online channels.
The old brand mark was redesigned by creating a new look and feel and modifying its shapes and colors. Trime Media created a set of collateral and giveaway designs to implement the new brand and announce it to stakeholders. To promote APP’s new image TRIME created a Website presenting APP’s key information including background, services, news and brand literature, making the website user-friendly and easy to browse through.