Service Brand Management
Client Arcapita Bank
Arcapita Bank Background
Arcapita operates out of four offices in Bahrain, Atlanta, London and Singapore. The Bank has a paid-in capital of $311 million. Arcapita has a balance sheet footing of $3.7 billion and an equity capital base of $1.1 billion. It has completed investments totaling transaction value of over $28 billion. The Bank employs 275 people at its four offices.
Arcapita has charged Trime for the purpose of creating an AudioVisual Production to act as an Event Supplement in the Inauguration of Arcapita’s Head Quarters in Bahrain Bay. The Video should act as the focal point of the event, as it shall bring the audiences into the Arcapita World and Corporate Culture. audience perception and adjusting emotions towards the desired reactions.
Trime team started with Brand Scoping, Audience Study and Forming the Main Messages. Hence, the main considerations will result was the development of the criteria, KPI’s, and Direction of the Production. All elements in production, will therefore be benchmarked against such considerations, to ensure a successful product.