Sector       Government

Service     Brand Management

Country    Bahrain

Client        Bahrain Institute for Public Administration 

BIPA Background

The Bahrain Institute for Public Administration is a Government Authority, aimed towards the training and development of Civil Servants. It launched the E-Train Event, with a focus on applying e-learning for government training.



Trime was engaged to name, brand, and develop all communication requirements for the Event. The naming and branding of the event must target a variety of audiences, such as expert speakers to be invited, government officials of the region, and public participants. Therefore it required simplicity for both Arabic and English speakers, with an ability to translate the event vision into design, campaigning, and within the event experience.


Trime approached the project with strategic brand development, using simple and explanatory naming; E-Train, with colors and shapes which would inspire movement. The event and campaign production were developed as per the brand strategy, identity and guideline, maintaining key messages, and tactical elements. Below are some of the production elements:

  • Brand Development & Guideline
  • Develop Innovative Brand Elements, such as the QR
  • Design & Development of Event Collaterals, and all Literatures
  • Campaign Planning, Design, Production and Management
  • Event Layout, Design, and on Day Management
  • Animation Video Production