Monte Major

About

Monte

Sector       Real Estate

Service     Brand Development 

Country    Spain

Client       Monte Major

Monte Major Background

The project will comprise 230 to 250 apartments on the exclusive Golf and Leisure Resort of Monte Major, in the Municipality of Benahavis, Southern Spain, being a mixture of 1, 2, 3 bed and penthouse apartments in clusters of 50 apartments. The apartments will benefit from underground parking, landscaped gardens, and communal pools and will have spectacular views of the sea and mountains.

 

Challenge

Trime Media to Brand the new development. The project to be as a sub brand of the Lansdown real estate group as the owners, and wanted a very creative and simple design and layout for their project, they wanted the logo to be only calligraphy, and needed an original typeface designed only for their materials.

Execution

Trime team researched the market, defined the unique selling points of the project, and identified the targeted consumers, while performing Brand Scoping, and Forming the Main Messages. Below are some of the production elements:

  • Design The Brand
  • Create Creative Mood Boards
  • Study the market
  • Create a Marketing and Campaign plan
  • Project leaflets Company profile
  • Investment summary
  • All Brand placements and Media Mix Stationary
  • Website