Sector Real Estate
Service Brand Development
Client Monte Major
Monte Major Background
The project will comprise 230 to 250 apartments on the exclusive Golf and Leisure Resort of Monte Major, in the Municipality of Benahavis, Southern Spain, being a mixture of 1, 2, 3 bed and penthouse apartments in clusters of 50 apartments. The apartments will benefit from underground parking, landscaped gardens, and communal pools and will have spectacular views of the sea and mountains.
Trime Media to Brand the new development. The project to be as a sub brand of the Lansdown real estate group as the owners, and wanted a very creative and simple design and layout for their project, they wanted the logo to be only calligraphy, and needed an original typeface designed only for their materials.
Trime team researched the market, defined the unique selling points of the project, and identified the targeted consumers, while performing Brand Scoping, and Forming the Main Messages. Below are some of the production elements:
- Design The Brand
- Create Creative Mood Boards
- Study the market
- Create a Marketing and Campaign plan
- Project leaflets Company profile
- Investment summary
- All Brand placements and Media Mix Stationary