Yas Beach

About

Yas

Sector       Hospitality

Service     Brand Development 

Country    Abu Dhabi

Client       Yas Beach

Yas Beach Background

Located in a strategic area known for its tourist attractions and activities, Yas Beach development plans to position itself and its upcoming projects as the most convenient and enjoyable resort within that area.

Challenge

Objectives behind the branding activity: Creating and increasing a customer base that would like to be affiliated with such a brand. The brand and each of the Sub-brands to represent and directly speak to their specific target audience. Maintaining the brand image and theme across all events, activities and collaterals that stem from the resort. Brand development will also help create an expectation of the experience that the customers will receive which is one of the main.

Execution

  • Brand research
  • Branding the project
  • Creating Presentations, and collateral for the project
  • Designing a unique offering for the project
  • Coordinating with project owners and reporting marketing efforts
  • Long term strategies to promote the project for investors
  • Brand Roll Out
  • Brand Literature & guidelines