Service Brand Management
Client Ziyad Abdulla AlMoataz
Ziyad Abdulla AlMoataz Background
Ziyad Abdulla AlMoataz SPC (ZAM) is a holding company established in 2011 that is meant to introduce to the Middle East famous international brands and projects. The company has extensive experience in managing and operating Food & Beverage retail outlets including restaurants and more recently franchises. The recent successful launch of SBlended Milkshake • under the Indulgence Group umbrella • in Dubai has opened the gateway to introducing other franchises to the region.
Trime was asked to build the ZAM brand that will reflect the character of the holding company and their future goals. It is a new company that aims to expand their operations not only in the Middle East but also in the international market. This requires the creation of a relevant and solid brand that is applicable to a holding company and still apply to the many industries the holding company is meant to venture into.
TRIME created a Brand Mark for ZAM that worked for the regional and international market. It portrayed the corporate look and feel as well as the strength of the holding company ZAM wants to be. Additionally, Trime developed the Website design to act as a introductory tool about the company and its assets, to introduce the new brand and convey all the necessary information about the business to all current and potential stakeholders.