PROCESS / Let's break it down - the creative process

1/ Discover

Examines the business environments.

2/ Plan

Identification and creation of sustainable competitive advantage.

3/ Create

Communicating a consistent brand identity, and delivering consistently on that identity.

4/ Implement

Tasks and activities associated with certain deliverables described in the planning phase.

5/ Measure

Measuring, and analyzing marketing performance to maximize effectiveness and optimise the return on investment (ROI) of marketing activities.

6/ Evolve

Creating value through understanding the market response and evolving subsequent activities.