1/ Discover
2/ Plan
Identification and creation of sustainable competitive advantage.
3/ Create
Communicating a consistent brand identity, and delivering consistently on that identity.
4/ Implement
Tasks and activities associated with certain deliverables described in the planning phase.
5/ Measure
Measuring, and analyzing marketing performance to maximize effectiveness and optimise the return on investment (ROI) of marketing activities.
6/ Evolve
Creating value through understanding the market response and evolving subsequent activities.